Musa
Just when you thought Genie Bouchard couldn’t surprise us again, she inks a new sponsorship deal that’s as bold as her Instagram game — and fans have thoughts. The Canadian sensation just announced her latest partnership with a high-profile lifestyle brand that’s more known for popping bottles than stringing racquets.
Yes, Genie is now the face of a luxury champagne label — complete with a photoshoot that features her in tennis whites, lounging courtside with a flute in hand and a smirk that says, “Winning is a vibe, not a result.” Naturally, fans went wild. “She’s the Serena of soft launches,” one tweeted. Another dubbed her “the queen of crossover branding.”
But while her die-hard followers are toasting her business savvy, others are raising eyebrows. “What happened to the tennis?” asked one commenter. “Is she a player or a party girl now?” (Answer: why not both?)
Bouchard, true to form, responded with a winking emoji and a promo code. Classic.
Let’s be real: Genie’s always played on the edge — of sport, celebrity, and style. This deal is less about aces and more about image, and she’s made it clear that she’s not just a tennis player anymore — she’s a brand. Love it or hate it, people are talking, and that’s exactly the point.
So raise a glass (or a brow), because Bouchard’s brand is booming — and she’s turning every headline into champagne gold.
Musa
Olaniyi Ayoola