GOOD NEWS: Nottingham Forest sign financial partnership with Europe’s Top investors.
Parimatch continues to strengthen its presence in English football, extending its partnership with Leicester City for the 2024-25 season while maintaining its ongoing collaboration with Nottingham Forest. In the past, Parimatch has formed similar partnerships with clubs such as Newcastle United, Chelsea, and Aston Villa.
Nottingham Forest already has partnerships with two other gaming brands: Kaiyun, an Asia-focused company that became their front-of-shirt sponsor for the 2023-24 season, and Betway, which signed an agreement with the club just before the start of the 2024-25 season.
Expressing enthusiasm about the new partnership, Parimatch stated, “We are excited to begin this partnership with Nottingham Forest for the upcoming Premier League season. It’s set to be an exciting time for Nottingham Forest as the club continues to solidify its place in the top tier of English football. This partnership further demonstrates Parimatch’s commitment to supporting sports on a global scale.”
Paul Bell, Chief Operating Officer at Nottingham Forest, echoed these sentiments, saying, “We are thrilled to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them throughout the 2024/25 season and are pleased to have them join the Forest family.”