Where Is Maria Sharapova Now—and Is Her Billion-Dollar Beauty Empire Outshining Her Tennis Legacy?

She won five Grand Slam titles, took down Serena at 17, and turned icy stares into a branding strategy. But in 2025, Maria Sharapova is no longer smashing forehands—she’s smashing business records. The question on everyone’s mind: where exactly is Sharapova now, and has her billion-dollar beauty empire eclipsed even her legendary tennis career?

Since retiring in 2020, Maria hasn’t exactly been lounging in a post-match bubble bath. Oh no—she’s been plotting global domination, one chic skincare serum and luxury supplement at a time. Her wellness brand, which started with a modest chocolate line called Sugarpova (yes, that actually happened), has now morphed into a full-blown lifestyle empire with skincare, supplements, apparel, and exclusive retail experiences from LA to Dubai.

You thought she was intense on court? Try watching her pitch retinol night oil to venture capitalists like it’s match point at Roland Garros.

Maria is now a fixture at business summits and investor retreats. She’s been spotted speaking at Forbes Women’s events, rubbing elbows with tech moguls, and even sitting on the board of several sustainability-focused startups. Translation: she’s playing in a whole new league—and winning. Again.

And get this: her company is currently valued at just over $1.2 billion, making her one of the richest former athletes-turned-entrepreneurs alive. That’s right—Maria Sharapova is not just a brand. She’s an empire.

But is all this new-found mogul glory overshadowing her tennis legacy?

Well, let’s just say this: younger fans now recognize her more from Vogue covers and her skincare masterclasses than they do from her blistering Wimbledon victories. There’s a whole generation out there that knows Maria Sharapova not as “the player who won five Slams,” but as “that glam Russian founder with killer cheekbones who sells collagen shots.”

Still, die-hard tennis fans know the truth. You don’t erase Sharapova’s legacy with beauty balms. You just add to it. She didn’t trade in her legacy—she layered it, like a luxury moisturizer with SPF 50 and an investor portfolio.

So where is Maria now? Somewhere between Paris and Palo Alto, sipping chlorophyll water and closing deals in custom Balenciaga. Whether she’s remembered for grunts on clay or gold-labeled moisturizers, one thing’s for sure: Maria Sharapova always wins on her terms.