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Coco Gauff isn’t just a tennis champion — she’s rewriting the rules of what it means to be a young star in 2025. At just 21, she’s built more than just a powerful serve; she’s building an empire.
This year, Gauff launched Coco Gauff Enterprises, a management company that gives her control over her own destiny. Rather than letting someone else call the shots, she’s taking charge — not just of her tennis career, but of her brand, her philanthropy, and her future. Gone is the old guard: she’s stepped away from her former agency to represent herself, backed by top talent firm WME. That move signals a bold confidence: she’s not just playing tennis, she’s planning for legacy.
And what a legacy it is. On the clay courts of Roland-Garros, Coco delivered a performance for the ages, pouring her heart into a gritty comeback against world No.1 Aryna Sabalenka. After dropping the first set, she roared back to win 6-7(5), 6-2, 6-4, capturing her very first French Open title. The victory wasn’t just about a trophy — it was redemption, affirmation, and a message: Coco is here to stay.
Outside of the lines, her heart is just as big as her ambition. She donated $100,000 to the UNCF, launching a scholarship program for Black student-athletes at historically Black colleges and universities. For Gauff, this is personal: education, opportunity, and representation matter deeply to her. She’s not playing for herself — she’s playing for the next generation.
But don’t think she’s ignoring life beyond tennis. Despite her youth, she says she’s already plotting her post-career journey. She’s working with business coach Emma Grede (yes, the same one behind major fashion brands), and she’s building something real, something lasting. Her partnership with UPS to mentor Gen-Z entrepreneurs shows that she’s not just dreaming — she’s doing.
Still, tennis remains her heartbeat. In interviews, she’s spoken candidly about unfinished business at Roland-Garros, admitting her hunger hasn’t been sated. She’s already racking up WTA titles and redefining what success looks like for young female athletes. Her voice matters — she uses it to speak on social issues, to stand up for what she believes in, and to inspire.
Coco Gauff is not just a rising star; she’s a blazing comet. She’s the athlete who’s more than an athlete. She’s the activist who’s more than a celebrity. She’s the businesswoman who’s still got her eye on the prize. And if you think her story is over — think again. This is just the beginning.
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Musa
