Serena Williams Has Backed 14 Unicorns So Far. Now She’s Adding a New Role to Prove Hygiene and Health Can Be Big Business

From dominating Grand Slams to shaking up Silicon Valley, Serena Williams is once again redefining what it means to be a game-changer. With 14 unicorns already in her investment portfolio (yes, billion-dollar startups), the tennis legend turned venture capitalist is now turning her fierce focus to a bold new mission: proving that hygiene and health aren’t just basic needs—they’re billion-dollar opportunities.

Enter Serena 2.0: athlete, mother, investor… and now, hygiene and wellness advocate. Her latest business move? Taking on a new advisory role with a fast-growing startup that’s tackling women’s health and hygiene with disruptive innovation. For Serena, this isn’t just another notch in her business belt—it’s personal. As someone who’s navigated the highs and lows of elite athletics, motherhood, and global fame, she knows firsthand the gaps in the wellness market—especially for women of color.

But don’t get it twisted—this isn’t some celebrity slap-on-the-label endorsement. Serena does her homework. Her venture firm, Serena Ventures, has already backed companies like Billie, Daily Harvest, and MasterClass—brands that mix innovation with impact. And now she’s betting big on an industry that’s long been underfunded, overlooked, and in desperate need of a power serve.

“Health and hygiene shouldn’t be afterthoughts—they should be front and center,” Serena has said. And with her clout, capital, and commitment, she’s poised to make that happen.

The startup she’s joining, while still under wraps, is rumored to be focused on sustainable hygiene products and digital tools for proactive wellness—a sector expected to boom in the next decade. Backed by data, driven by inclusion, and powered by Serena’s unmatched credibility, this move sends a clear message to investors and entrepreneurs alike: the hygiene space is no longer “niche”—it’s next.

Once known for thunderous aces and blistering backhands, Serena is now delivering something equally impactful: access, visibility, and belief in a better future for health equity.

She may have stepped off the court, but Serena Williams is still swinging hard—and this time, she’s coming for an industry that’s overdue for a champion. The bottom line? Hygiene is big business. And with Serena in the boardroom, it’s about to get a whole lot bigger.