From fairways to front office, Paige Spiranac is rewriting her playbook—and this time, it’s all business. The golf influencer and former pro just made her boldest move yet, joining the executive team of the up-and-coming Grass League, a fresh and flashy take on competitive golf that’s aiming to disrupt the traditional tee-to-green grind. Yes, Paige is officially in her Exec Era—and if her track record is any sign, it’s about to get loud, stylish, and game-changing.
Known for her massive online presence and unapologetic voice, Spiranac isn’t just stepping into a boardroom to warm a chair. Word is, she’ll be heading up player experience and media innovation—two areas where she’s already been a powerhouse. With over 4 million followers and a knack for turning eyeballs into engagement, she’s the perfect figure to help bridge the gap between old-school golf traditions and Gen Z’s highlight-hungry, social-first appetite.
The Grass League, which blends shorter formats, relaxed dress codes, and music-blasted fairways, clearly wants to break the country club mold. And who better than Spiranac—a disruptor, a trailblazer, and a meme queen—to lead that charge? It’s not just about changing golf. It’s about changing how we talk about golf.
Critics may roll their eyes, but Paige has always turned skepticism into fuel. She’s done being just a face on your feed. Now she’s pulling strings behind the scenes, and don’t be surprised if executive Paige becomes just as iconic as influencer Paige.
Her swing turned heads. Her voice sparked debates. Now, her vision might just reshape the sport. Welcome to the Spiranac Executive Era—where golf meets glam, grit, and a whole lot of buzz.