Maria Sharapova Serves Business Aces—Sugarpova Just Got a Sweet New Upgrade

Maria Sharapova might’ve hung up her racquet, but she’s still crushing it—this time in the boardroom. The five-time Grand Slam champion’s candy empire, Sugarpova, just unveiled a fresh new look and brand upgrade, and it’s as polished, stylish, and powerful as its founder.

Launched in 2012 as a playful nod to Sharapova’s sweet tooth and sharp business acumen, Sugarpova started with candy but has evolved into a lifestyle brand. Now, it’s getting the glow-up it deserves. Think sleek new packaging, bold flavors, and an expanded vision aimed at a broader, more wellness-conscious market—without losing its signature sass.

Sharapova, ever the perfectionist, isn’t just slapping her name on a wrapper. She’s hands-on, sitting in meetings, tasting new products, and reimagining Sugarpova’s future. Her business serve? Spot-on. The rebrand blends indulgence with intention, appealing to both loyal fans and a new generation who crave both flavor and flair.

“It’s not just about candy,” Sharapova said in a recent interview. “It’s about bringing moments of joy—just like I did on the court.”

From centre court to center shelf, Sharapova’s transition from tennis legend to entrepreneurial powerhouse is the kind of second act that deserves a standing ovation. Sugarpova’s upgrade isn’t just a rebrand—it’s a statement: Maria’s not done winning. She’s just swapped backhands for business plans, and once again, she’s coming out on top.